Digital FTE Development
A Digital FTE is modelled on one individual, usually a coach, a founder or an advisor, and built to carry a defined part of that person’s role the way they would carry it themselves. That is what separates it from a generic assistant. We interview the person, capture how they actually decide and how they actually write, then build an AI that runs that slice of work on their own tools and in their own voice, with a line drawn around anything it should never decide alone.
Scope
What'sincluded
Everything below is in the standard engagement. Anything outside it is agreed in writing before the work starts, never after.
- A structured persona interview: tone, standing decisions, and the calls that are never delegated
- One clearly scoped domain, a role or a section of life, agreed in writing before anything is built
- Integration with the calendar, inbox, CRM or messaging tools that domain actually runs on
- A knowledge base built from the person’s own past messages, notes and decisions, not generic training data
- Guardrails and an approval gate on anything the real person would not sign off automatically
- Monthly tuning as their priorities and judgement shift
Who this is for
Built for three situations
- Coaches and consultants who are the entire client experience
- Founders who are the bottleneck in their own inbox and calendar
- Advisors and experts whose time is the product being sold
Process
How thisactually runs
Scope the role
The exact slice of work or life this covers is agreed in writing, and what stays with the person is named just as clearly as what does not.
Capture the person
A structured interview and a review of their own past messages, decisions and material build the persona this runs on, not a generic AI voice.
Build and rehearse
The Digital FTE is built and tested against real scenarios from the person’s own history, refined until its calls match theirs.
Deploy and supervise
Launched on the agreed channels with approval gates in place, then supervised closely before its authority is widened.
Deliverables
What you end up holding
- A deployed Digital FTE, live on the channels that role actually uses
- A written persona and decision playbook, not just a model nobody can inspect
- A named escalation path for anything outside its authority
- Monthly usage and accuracy reporting
Next step
Tell us your situation and we will scope it.
Scope, fee and dates confirmed in writing before anything starts.
Questions
AboutDigital FTE Development
How is this different from the agentic AI you build?
Agentic AI is scoped to a task: it completes a process using your tools. A Digital FTE is scoped to a person: it is built around one individual’s judgement, voice and standing decisions, and carries a whole slice of their role rather than a single workflow. Most Digital FTEs use agentic AI underneath; the difference is what the system is modelled on.
Does it actually sound like the person, or like a generic AI?
It is built from their own writing, decisions and material, not a personality prompt. Where their past communication does not cover a situation, it says so and escalates rather than guessing at a voice.
What happens when it hits something outside its authority?
It stops and hands over, the same rule as every agent we build. The scoping step names exactly what "outside its authority" means for this person before anything goes live, so the line is written down rather than left to a judgement call at the worst moment.
Can it replace the person entirely?
No, and anyone promising that is overselling. It takes on the definable, repeatable part of a role: the messages, the scheduling, the first-draft decisions. The parts that need the person’s own relationships or judgement stay with them. We scope it that way on purpose.
Often taken alongside
- Software
Agentic AI Development
AI agents that take an objective, work through the steps across your own tools and data, and stop for a human where the action cannot be undone.
- Software
Chatbot Development
Support and sales chatbots for WhatsApp, your website and Instagram that answer from your own content and hand over to a person cleanly.
- Growth
Social Media Management
Content planned, produced and published on the platforms you are actually on, with the comments answered and a monthly report.
